IELTS Essay Topic Ideas: Advertising to Children

Here is an IELTS writing task 2 essay question about advertising to children in schools. This was reported a number of times in the IELTS test. Below are some ideas for your answer.

IELTS Essay Question: Advertising to Children in Schools

Don’t forget that although IELTS recycle essay topics, they usually paraphrase the question.

In some countries, fast food restaurants and companies give money to schools provided that the schools promote their products to school children.

What do you think is the positive and negative of this in the development of children?

This type of question is a Direct Question which requires you to give your opinion of whether the development is more positive than negative or vice versa.

Ideas for Essay Topic

Positive Effects of Companies Promoting in Schools

  • Companies will donate to schools as a form of advertising. This could be food, equipment or resources. Children benefit from the additional resources and facilities that schools can afford due to the funding from companies
  • Children can learn the value of money in order to buy the products being promoted
    • learning to manage money is a useful life skill
    • children learn to be selective about what they buy

Negative Effects

  • Allowing companies to promote junk food to children encourages a poor diet.
    • poor diets, which include high quantities of salt and sugar, can be harmful to a child’s health
    • this sets children up to be unhealthy adults which can be expensive for the state in the long run
  • Advertising and promoting to children can be exploitative and unethical
    • they are easily influenced
    • they are not able to criticise or form their own opinion
    • this form of advertising is aimed at the parents through their children
    • children are unable to distinguish what is promotional and what is educational
  • Advertising expensive products can encourage children to demand luxury items from their parents which may be beyond their finances.

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